Billboard for Floral City Furniture Company, "Relax with La-Z-Boy Chair," 1940-1949
Add to SetSummary
In 1927, cousins Edwin Shoemaker and Edward Knabusch established a successful furniture company (La-Z-Boy). Knabusch concentrated on marketing the company's products though both traditional media and his own unique approaches. The billboard seen in this photograph presented the technological innovation of the La-Z-Boy reclining chair -- but with a marketing twist: the illustration of the chair in use extends above the billboard to capture attention.
In 1927, cousins Edwin Shoemaker and Edward Knabusch established a successful furniture company (La-Z-Boy). Knabusch concentrated on marketing the company's products though both traditional media and his own unique approaches. The billboard seen in this photograph presented the technological innovation of the La-Z-Boy reclining chair -- but with a marketing twist: the illustration of the chair in use extends above the billboard to capture attention.
Artifact
Photographic print
Subject Date
1940-1949
Creators
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2015.78.1.275
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Paper (Fiber product)
Cardboard
Technique
Gelatin silver process
Mounting
Color
Black-and-white (Colors)
Dimensions
Height: 11.000 in (mount)
Width: 14.000 in (mount)
Height: 7.875 in (photograph)
Width: 10 in (photograph)
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