Pastoor's Market Store Floor Display of Heinz Products, Grand Rapids, Michigan, circa 1930

Summary

H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.

H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.

Artifact

Photographic print

Subject Date

circa 1930

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.724

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process
Mounting

Color

Sepia (Color)

Dimensions

Height: 10.75 in

Width: 7.75 in

Inscriptions

written on back: Pastoor's Market / Wealthy Ave., / Grand Rapids, Mich.

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