1939 Mercury Fordor Sedan Photographed Outdoors, October 1938

Summary

Ford Motor Company introduced its Mercury line in the fall of 1938. The inaugural ad campaign heralded Mercury as "The car that dares to ask 'Why?'" That is, Why couldn't a big car be economical too? The Mercury was larger and more powerful than a contemporary Ford, but it still managed an impressive 20 miles per gallon in fuel economy.

Ford Motor Company introduced its Mercury line in the fall of 1938. The inaugural ad campaign heralded Mercury as "The car that dares to ask 'Why?'" That is, Why couldn't a big car be economical too? The Mercury was larger and more powerful than a contemporary Ford, but it still managed an impressive 20 miles per gallon in fuel economy.

Artifact

Photographic print

Subject Date

05 October 1938

Collection Title

General Photographs Series 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

P.833.70802

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8.25 in

Width: 10.25 in

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