Service Attendant Shows Customer Ford Accessories, February 1938

Summary

Ford Motor Company inaugurated a system of competing dealership franchises in 1914. Dealers sold Ford vehicles, offered repair services, and stocked spare parts and automobile accessories. Dealership parts and service departments lured customers with displays and advertisements. The department also served as a reminder to potential car buyers that the dealership provided extra services after the sale.

Ford Motor Company inaugurated a system of competing dealership franchises in 1914. Dealers sold Ford vehicles, offered repair services, and stocked spare parts and automobile accessories. Dealership parts and service departments lured customers with displays and advertisements. The department also served as a reminder to potential car buyers that the dealership provided extra services after the sale.

Artifact

Photographic print

Subject Date

02 February 1938

Collection Title

General Photographs Series 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.833.P.69809

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8 in

Width: 11 in

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