"Mercury" Neon Sign, October 1938
Add to SetSummary
Ford Motor Company introduced its Mercury line of automobiles for the 1939 model year. The medium-priced Mercury fit neatly between the basic Ford and the upscale Lincoln. The new brand, championed by Edsel Ford, gave Ford Motor Company a wide range of products like those offered by rivals General Motors and Chrysler.
Ford Motor Company introduced its Mercury line of automobiles for the 1939 model year. The medium-priced Mercury fit neatly between the basic Ford and the upscale Lincoln. The new brand, championed by Edsel Ford, gave Ford Motor Company a wide range of products like those offered by rivals General Motors and Chrysler.
Artifact
Photographic print
Subject Date
28 October 1938
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.833.P.70956.A
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Linen (Material)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8.000 in
Width: 11.000 in
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