1958 Ford Thunderbird Sales Brochure
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Ford's two-seat Thunderbird was a hit when it debuted for 1955, but vice president Robert McNamara reasoned that adding more seats would sell even more cars. The 1958 model year brought the four-seat "Squarebird" -- so nicknamed for its boxy proportions. Aesthetic arguments aside, McNamara was right. Ford sold nearly 16,000 more Thunderbirds for 1958 than it had the year before.
Ford's two-seat Thunderbird was a hit when it debuted for 1955, but vice president Robert McNamara reasoned that adding more seats would sell even more cars. The 1958 model year brought the four-seat "Squarebird" -- so nicknamed for its boxy proportions. Aesthetic arguments aside, McNamara was right. Ford sold nearly 16,000 more Thunderbirds for 1958 than it had the year before.
Artifact
Brochure
Date Made
1958
Subject Date
1958
Creators
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
92.150.9726
Credit
From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Red
Dimensions
Height: 6 in
Width: 9 in
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