Illustration for Heinz Product Advertising, circa 1920

Summary

Henry J. Heinz began selling prepared horseradish to nearby grocery stores in 1869, and quickly expanded his product line to include a variety of foods and condiments. Heinz soon established his brand nationwide through superior, consistent products and distinctive packaging. The keystone label, green "Heinz" pickle, and "57 Varieties" slogan endured as H.J. Heinz Company hallmarks.

Henry J. Heinz began selling prepared horseradish to nearby grocery stores in 1869, and quickly expanded his product line to include a variety of foods and condiments. Heinz soon established his brand nationwide through superior, consistent products and distinctive packaging. The keystone label, green "Heinz" pickle, and "57 Varieties" slogan endured as H.J. Heinz Company hallmarks.

Artifact

Watercolor (Painting)

Date Made

circa 1920

Creators

H.J. Heinz Company 

Place of Creation

United States 

Creator Notes

Made for H. J. Heinz Company.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.1738

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Technique

Watercolor painting (Technique)

Color

Multicolored
Blue

Dimensions

Height: 10.75 in

Width: 4.625 in

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