Gene Bordinat's Speech for the Introduction of Ford Aurora Concept Car, March 31, 1964

Summary

Gene Bordinat, Ford's Vice President and Director of Styling, introduced the Aurora concept car at the 1964 New York World's Fair. He described the station wagon as "a rolling laboratory of new ideas in styling and engineering." While Bordinat admitted that many of Aurora's features were a long way from production, he celebrated the opportunity "to let the imagination roam free."

Gene Bordinat, Ford's Vice President and Director of Styling, introduced the Aurora concept car at the 1964 New York World's Fair. He described the station wagon as "a rolling laboratory of new ideas in styling and engineering." While Bordinat admitted that many of Aurora's features were a long way from production, he celebrated the opportunity "to let the imagination roam free."

Artifact

Speech (Document)

Date Made

31 March 1964

Subject Date

31 March 1964

Location

Not on exhibit to the public.

Object ID

99.1.1251.137

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)

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