Crate Label, "River Lad Brand Asparagus," 1940-1950
Add to SetSummary
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for River Lad Brand Asparagus, were created to attract grocers purchasing goods from wholesale markets.
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for River Lad Brand Asparagus, were created to attract grocers purchasing goods from wholesale markets.
Artifact
Crate label
Date Made
1940-1950
Creators
Keywords
Collection Title
Location
Not on exhibit to the public.
Object ID
89.311.142
Credit
From the Collections of The Henry Ford. Gift of Out of the West Publishing.
Material
Paper (Fiber product)
Technique
Lithography
Printing (Process)
Color
Black (Color)
Blue
Multicolored
Orange (Color)
Red
Yellow
Dimensions
Height: 9 in
Width: 10 in
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