Product Label for Bottled Horseradish by Heinz & Noble, "Strictly Pure," 1872
Add to SetSummary
Henry J. Heinz began selling prepared horseradish to nearby grocery stores in 1869, and quickly expanded his product line to include a variety of pickled foods and condiments. Heinz based his reputation on superior, consistent products and distinctive packaging. Eye-catching labels attracted and informed customers, and clear glass bottles revealed a high-quality, "strictly pure" product.
Henry J. Heinz began selling prepared horseradish to nearby grocery stores in 1869, and quickly expanded his product line to include a variety of pickled foods and condiments. Heinz based his reputation on superior, consistent products and distinctive packaging. Eye-catching labels attracted and informed customers, and clear glass bottles revealed a high-quality, "strictly pure" product.
Artifact
Label (Identifying artifact)
Date Made
1872
Creators
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.2156
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Technique
Printing (Process)
Handwriting
Dimensions
Height: 4.5 in
Width: 1.75 in
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