Product Label for Bottled Horseradish by Heinz, Noble & Company, "Strictly Pure," 1872

Summary

Henry J. Heinz began selling prepared horseradish to nearby grocery stores in 1869, and quickly expanded his product line to include a variety of pickled foods and condiments. To ensure success among competitors, Heinz based his reputation on superior, consistent products and distinctive packaging. Eye-catching labels attracted and informed customers, and clear glass bottles revealed a high-quality, "strictly pure" product.

Henry J. Heinz began selling prepared horseradish to nearby grocery stores in 1869, and quickly expanded his product line to include a variety of pickled foods and condiments. To ensure success among competitors, Heinz based his reputation on superior, consistent products and distinctive packaging. Eye-catching labels attracted and informed customers, and clear glass bottles revealed a high-quality, "strictly pure" product.

Artifact

Label (Identifying artifact)

Date Made

1872

Creators

Heinz, Noble & Company 

Creator Notes

Made for Heinz, Noble & Co.

Collection Title

Label Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.2156

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Technique

Printing (Process)
Handwriting

Dimensions

Height: 4.5 in

Width: 1.75 in

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