Trade Card for Bissell Carpet Sweeper, circa 1880

Summary

In the last third of the nineteenth century, an unprecedented variety of consumer goods flooded the American market. Some enterprising advertisers sought to distinguish their products from the competition by distributing trade cards. Special versions revealed hidden images and words when held to the light. Americans enjoyed and often saved the popular little advertisements, which survive as historical records of consumerism in the United States.

In the last third of the nineteenth century, an unprecedented variety of consumer goods flooded the American market. Some enterprising advertisers sought to distinguish their products from the competition by distributing trade cards. Special versions revealed hidden images and words when held to the light. Americans enjoyed and often saved the popular little advertisements, which survive as historical records of consumerism in the United States.

Artifact

Trade card

Date Made

circa 1880

Subject Date

circa 1880

Location

Not on exhibit to the public.

Object ID

2020.58.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 3.375 in

Width: 5.625 in

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