H. J. Heinz Co. Wagon with Painted Advertising, 1888-1896

Summary

Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of packaged foods. His promotional schemes were innovative and often flamboyant. This brightly-painted wagon, used for deliveries or sales calls, featured the keystone shape that consumers came to associate with Heinz. Paired with a handsome team of Heinz draft horses, this commercial vehicle doubled as a remarkable moving advertisement.

Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of packaged foods. His promotional schemes were innovative and often flamboyant. This brightly-painted wagon, used for deliveries or sales calls, featured the keystone shape that consumers came to associate with Heinz. Paired with a handsome team of Heinz draft horses, this commercial vehicle doubled as a remarkable moving advertisement.

Artifact

Photographic print

Subject Date

1888-1896

Creators

H.J. Heinz Company 

Creator Notes

Photographed for H. J. Heinz Company.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

92.0.68.7

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8 in

Width: 10 in

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