How to Earn the Keys to Dad's Car, 1966

Summary

Ford Motor Company's Lincoln-Mercury Division published How to Earn the Keys to Dad's Car in 1966. It included advice to both teenagers and parents for safe and responsible driving. The booklet featured Colette Daiute, Miss Teenage America 1966 and youth safety spokesperson for Lincoln-Mercury. Automakers distributed guidebooks to high schools -- hoping that student drivers would someday become loyal customers.

Ford Motor Company's Lincoln-Mercury Division published How to Earn the Keys to Dad's Car in 1966. It included advice to both teenagers and parents for safe and responsible driving. The booklet featured Colette Daiute, Miss Teenage America 1966 and youth safety spokesperson for Lincoln-Mercury. Automakers distributed guidebooks to high schools -- hoping that student drivers would someday become loyal customers.

Artifact

Booklet

Date Made

1966

Location

Not on exhibit to the public.

Object ID

64.167.951.44

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Gold (Color)
Black (Color)

Dimensions

Height: 5.5 in

Width: 8.5 in

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