Lincoln-Mercury 1973, Built Better to Ride Better
Add to SetSummary
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact
Brochure
Date Made
1973
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2022.0.1.7
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 8.375 in
Width: 10.5 in
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