Trade Card for Matchless Flour, Valley City Milling Co., 1894-1923
Add to SetSummary
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
Artifact
Trade card
Date Made
1894-1923
Subject Date
1894-1923
Creators
Place of Creation
United States, Michigan, Grand Rapids
Creator Notes
Product made by Valley City Milling Company, Grand Rapids, Michigan. Retailed by E.J. Herrick, Grand Rapids, Michigan.
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
90.0.281.295
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Lithography
Printing (Process)
Color
Multicolored
Dimensions
Height: 3.25 in
Width: 4.25 in
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
