Uncle Dan's Root Beer Sign, circa 1935
Add to SetSummary
Before the days of national brands, locally-made products were advertised in community newspapers, through free giveaways, and by signs like this one -- that were affixed to the front and side walls of stores. The Mathews Company of Detroit, who produced this sign, specialized in the production of metal signs that advertised local products like Detroit-based Uncle Dan's Root Beer.
Before the days of national brands, locally-made products were advertised in community newspapers, through free giveaways, and by signs like this one -- that were affixed to the front and side walls of stores. The Mathews Company of Detroit, who produced this sign, specialized in the production of metal signs that advertised local products like Detroit-based Uncle Dan's Root Beer.
Artifact
Advertising sign
Date Made
circa 1935
Location
Not on exhibit to the public.
Object ID
67.73.11
Credit
From the Collections of The Henry Ford. Gift of The Mathews Company.
Material
Metal
Baked enamel
Technique
Embossing (Technique)
Lithography
Color
Orange (Color)
White (Color)
Blue
Dimensions
Height: 27.375 in
Width: 9.875 in
Inscriptions
On front: DRINK / UNCLE / DANS / Printed on image of bottle: UNCLE / DANS / CREAMY / OLD FASHIONED / ROOT / BEER Sticker upper left verso: P-138-78 Sticker lower left verso: #33
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