Western Electric "Sculptura" Telephone, circa 1978
Add to SetSummary
In 1973, AT&T partnered with Henry Dreyfuss & Associates to create a collection of specialty "Design Line" telephones--allowing customers to tailor their technology to fit their home decor. The Sculptura model was designed by Donald Genaro and is a classic example of Pop Art's influence on everyday consumer goods. Eye-catching and playful, it came in white, brown, and yellow.
In 1973, AT&T partnered with Henry Dreyfuss & Associates to create a collection of specialty "Design Line" telephones--allowing customers to tailor their technology to fit their home decor. The Sculptura model was designed by Donald Genaro and is a classic example of Pop Art's influence on everyday consumer goods. Eye-catching and playful, it came in white, brown, and yellow.
Artifact
Telephone
Date Made
circa 1978
Creators
Place of Creation
United States, California, El Monte
Creator Notes
Designed by Henry Dreyfuss Associates and made by Western Electric Company.
Location
Not on exhibit to the public.
Object ID
97.50.8
Credit
From the Collections of The Henry Ford. Gift of Ameritech Corporate Archives.
Material
Plastic
Color
Yellow
Dimensions
Height: 7.5 in
Width: 8 in
Depth: 3.5 in
Inscriptions
SERIAL # 79804B/THE TELEPHONE HOUSING IS YOUR PROP-/ERTY. TO ASSURE QUALITY OF SERVICE/ALL WORKING PARTS, e.g., DIAL, CORDS/AND ELECTRICAL COMPONENTS REMAIN THE/PROPERTY AND RESPONSIBILTY OF THE BELL TELEPHONE COMPANY/WESTERN ELECTRIC 2902A-93/178240 LOUD
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