Ford Model T Advertisement, "The Trail in the Wilderness," 1925

Summary

Automakers have long realized that, in many families, women have the final say in car-buying decisions. Many advertisements, like this one, were directed toward female customers. This ad ran in the August 1925 issue of Ladies' Home Journal. It described the Ford Model T as a way to enjoy nature and find "added zest and joy of living."

Automakers have long realized that, in many families, women have the final say in car-buying decisions. Many advertisements, like this one, were directed toward female customers. This ad ran in the August 1925 issue of Ladies' Home Journal. It described the Ford Model T as a way to enjoy nature and find "added zest and joy of living."

Artifact

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Date Made

August 1925

Subject Date

August 1925

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.17

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 17 in

Width: 11.75 in

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