Trade Card for Fine Art, Trowbridge & Jennings, 1878

Summary

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact

Trade card

Date Made

1878

Subject Date

1878

Creators

Trowbridge & Jennings 

L. Prang & Co. 

Place of Creation

United States, New York, Auburn 

United States, Massachusetts, Boston 

Creator Notes

Lithography by L. Prang & Co. (Boston, Massachusetts).

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

84.13.3.8

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 2.5 in

Width: 3.75 in

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