Can Label, "Butterfly Brand Golden Wax Stringless Beans," circa 1885

Summary

Throughout the late-19th to early-20th centuries, lithographers created labels to help sell products. Manufacturers of foodstuffs utilized the same design for several different products -- a strategy which helped customers distinguish one brand over another. Olney and Floyd's Butterfly Brand products were easy to identify with their colorful, eye-catching labels and signature butterfly.

Throughout the late-19th to early-20th centuries, lithographers created labels to help sell products. Manufacturers of foodstuffs utilized the same design for several different products -- a strategy which helped customers distinguish one brand over another. Olney and Floyd's Butterfly Brand products were easy to identify with their colorful, eye-catching labels and signature butterfly.

Artifact

Can label

Date Made

circa 1885

Creators

Olney & Floyd 

Place of Creation

United States, New York, Westernville 

Creator Notes

Product made by Olney & Floyd, Westernville, New York.

Collection Title

Label Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

93.57.6

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Color

Brown
Green
Orange (Color)
Multicolored

Dimensions

Height: 4.125 in

Width: 11.5 in

Inscriptions

BUTTERFLY BRAND / GOLDEN / WAX / STRINGLESS BEANS

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