Store Demonstrations Manual, H. J. Heinz Company, 1902-1904

Summary

In promoting his pickled food products and condiments, H. J. Heinz was known for his attention to detail. Heinz created comprehensive training manuals for his salespeople with conversation scenarios, detailed product information, and guidelines for store displays and sampling. This demonstration book provides specific instructions for setting up and operating demonstration (sampling) tables.

In promoting his pickled food products and condiments, H. J. Heinz was known for his attention to detail. Heinz created comprehensive training manuals for his salespeople with conversation scenarios, detailed product information, and guidelines for store displays and sampling. This demonstration book provides specific instructions for setting up and operating demonstration (sampling) tables.

Artifact

Manual (Instructional materials)

Date Made

1902-1904

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.1687

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Technique

Bookbinding (Process)
Printing (Process)
Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8 in

Width: 11.125 in

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