Emergency Calls Endorsement by the Automobile Legal Association (ALA) Sign, 1930-1945

Summary

The Automobile Legal Association (ALA) was founded in 1907 to help motorists with legal advice, touring services, emergency road service, emergency medical treatment, bail, and watching over "hostile" government legislation. Service at garages that sported a sign like this one -- indicating membership in ALA -- included changing tires, putting on chains, changing batteries, starting cars, and towing.

The Automobile Legal Association (ALA) was founded in 1907 to help motorists with legal advice, touring services, emergency road service, emergency medical treatment, bail, and watching over "hostile" government legislation. Service at garages that sported a sign like this one -- indicating membership in ALA -- included changing tires, putting on chains, changing batteries, starting cars, and towing.

Artifact

Trade Sign

Date Made

1930-1945

Place of Creation

United States 

Location

Not on exhibit to the public.

Object ID

86.129.9

Credit

From the Collections of The Henry Ford.

Material

Metal
Porcelain (Material)
Enamel

Color

Red
White (Color)

Dimensions

Height: 36 in

Width: 30 in

Inscriptions

THIS GARAGE IS ENDORSED AND SUBJECT TO EMERGENCY CALLS BY MEMBERS OF THE ALA AT THE ASSOCIATION'S EXPENSE. THIS SIGN IS THE PROPERTY OF THE AUTOMOBILE LEGAL ASSOCIATION

Connect 3

Discover curious connections between artifacts.

Learn More