Trade Card for the Toledo Business College, Matthew H. Davis, 1881-1894

Summary

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact

Trade card

Date Made

1881-1894

Subject Date

1881-1894

Creators

Toledo Business College 

Place of Creation

United States, Ohio, Toledo 

Creator Notes

Matthew H. Davis was principal and proprietor of the Toledo Business College, Toledo, Ohio.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

90.0.281.255

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 3.125 in

Width: 4.125 in

Trade Card for the Toledo Business College, Matthe...

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