Justrite Ice Cream Sign, 1930-1955

Summary

Before the days of national brands, locally-made products were advertised in community newspapers, through free giveaways, and by signs like this one -- that were affixed to the front and side walls of stores. The Mathews Company of Detroit, who produced this sign, specialized in producing metal signs that advertised local products like Justrite Ice Cream, made in St. Joseph, Missouri.

Before the days of national brands, locally-made products were advertised in community newspapers, through free giveaways, and by signs like this one -- that were affixed to the front and side walls of stores. The Mathews Company of Detroit, who produced this sign, specialized in producing metal signs that advertised local products like Justrite Ice Cream, made in St. Joseph, Missouri.

Artifact

Advertising sign

Date Made

1930-1955

Location

Not on exhibit to the public.

Object ID

67.73.121

Credit

From the Collections of The Henry Ford. Gift of The Mathews Company.

Material

Metal
Baked enamel

Technique

Embossing (Technique)
Lithography

Color

Red
White (Color)

Dimensions

Height: 27.875 in

Width: 19.875 in

Inscriptions

On front: CURB SERVICE / "TASTE IT'S (sic) RICHNESS" / JUSTRITE / ICE / CREAM/ WESTERN DAIRY & ICE CREAM CO.