Justrite Ice Cream Sign, 1930-1955
Add to SetSummary
Before the days of national brands, locally-made products were advertised in community newspapers, through free giveaways, and by signs like this one -- that were affixed to the front and side walls of stores. The Mathews Company of Detroit, who produced this sign, specialized in producing metal signs that advertised local products like Justrite Ice Cream, made in St. Joseph, Missouri.
Before the days of national brands, locally-made products were advertised in community newspapers, through free giveaways, and by signs like this one -- that were affixed to the front and side walls of stores. The Mathews Company of Detroit, who produced this sign, specialized in producing metal signs that advertised local products like Justrite Ice Cream, made in St. Joseph, Missouri.
Artifact
Advertising sign
Date Made
1930-1955
Location
Not on exhibit to the public.
Object ID
67.73.121
Credit
From the Collections of The Henry Ford. Gift of The Mathews Company.
Material
Metal
Baked enamel
Technique
Embossing (Technique)
Lithography
Color
Red
White (Color)
Dimensions
Height: 27.875 in
Width: 19.875 in
Inscriptions
On front: CURB SERVICE / "TASTE IT'S (sic) RICHNESS" / JUSTRITE / ICE / CREAM/ WESTERN DAIRY & ICE CREAM CO.
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