Trade Card for John Kelly's Fine Shoes, 1875-1899

Summary

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact

Trade card

Date Made

1875-1899

Subject Date

1875-1899

Creators

John Kelly's Fine Shoes (Firm) 

Karle & Company 

G.H. Gates & Company 

Place of Creation

United States, New York, Rochester 

United States, Michigan, Detroit 

Creator Notes

Product made by John Kelly's Fine Shoes and card printed by Karle & Company, both of Rochester, New York. Product sold by G. H. Gates & Company, Detroit, Michigan.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.0.541.1101

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 4.75 in

Width: 3 in

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