Mercury

26 artifacts in this set

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Ford Motor Company introduced Mercury for 1939. The mid-price make fit neatly between the economical Ford and the extravagant Lincoln, and it broadened the company's product range to better compete with General Motors and Chrysler. In the decades that followed, Mercury offered distinctive sedans, station wagons, muscle cars, and minivans. But the 21st century brought slowing sales and shifting priorities, and Mercury was discontinued in 2011.

Detailed Description

1914 Ford Model T Touring Car Parked on Street

Photographic print

Formed in 1903, Ford Motor Company introduced its landmark Model T in 1908. Ford's moving assembly line, which hit its stride in 1914, further reduced the T's already low price and put it within reach of working-class Americans. The Model T transformed automobiles from expensive playthings into everyday tools, and it made Ford one of the world's most influential manufacturers.