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Activating The Henry Ford Archive of Innovation

Just Added to Our Digital Collections: Trade Cards

October 24, 2013 Archive Insight

In the last third of the 19th century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements. We’ve just finished digitizing over 800 trade cards from The Henry Ford’s collection, including this example promoting a theatrical event. Visit our collections site to read the back, which promises “a Gorgeous Pagent [sic], Bewildering to the Mind and Dazzling to the Senses.”

Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford. Thanks to this week's co-author, Saige Jedele, Associate Curator at The Henry Ford.

digital collections, by Ellice Engdahl, by Saige Jedele, advertising

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