1961 Mercury Meteor Advertisement, "Priced to Compete with Low-Price Field!"

Summary

Mercury introduced Meteor for 1961 as a low-priced car in its generally mid-priced lineup. Sales failed to meet expectations and Meteor was discontinued after the 1963 model year. The Meteor name enjoyed a longer life in Canada, where Ford used it to denote a distinct brand of cars -- not just a model -- from 1949 to 1976.

Mercury introduced Meteor for 1961 as a low-priced car in its generally mid-priced lineup. Sales failed to meet expectations and Meteor was discontinued after the 1963 model year. The Meteor name enjoyed a longer life in Canada, where Ford used it to denote a distinct brand of cars -- not just a model -- from 1949 to 1976.

Artifact

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Date Made

1961

Subject Date

1961

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.225

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 17 in

Width: 10.5 in

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