"Monarch Coffee" Thermos, circa 1931

Summary

"Good pilots deserve good coffee." So says the label on this promotional vacuum flask given to airplane pilots by Reid, Murdoch & Company -- manufacturers of Monarch-brand foods. Monarch's sales force was quick to capitalize on aviation's growth. The brand not only distributed bottles like this, it operated its own Ford Tri-Motor airplane as a flying showroom for its products.

"Good pilots deserve good coffee." So says the label on this promotional vacuum flask given to airplane pilots by Reid, Murdoch & Company -- manufacturers of Monarch-brand foods. Monarch's sales force was quick to capitalize on aviation's growth. The brand not only distributed bottles like this, it operated its own Ford Tri-Motor airplane as a flying showroom for its products.

Artifact

Thermos (TM)

Date Made

circa 1931

Creators

American Thermos Bottle Company 

Reid, Murdoch & Company 

Place of Creation

United States, Connecticut, Norwich 

United States, Illinois, Chicago 

Creator Notes

Made by American Thermos Bottle Company in Norwich, Connecticut for Reid, Murdoch & Co. in Chicago, Illinois

Heroes Of The Sky
 On Exhibit

at Henry Ford Museum in Heroes of the Sky

Object ID

2000.20.1

Credit

From the Collections of The Henry Ford. Gift of Curtis F. Druckrey.

Material

Metal
Paint (Coating)
Glass (Material)
Cork (Bark)

Color

Tan (Color)
Gold (Color)
Silver (Color)

Dimensions

Height: 13.75 in

Diameter: 3.875 in

Inscriptions

on front: MONARCH / COFFEE / "OUR HIGHEST QUALITY' / TRADE MARK REGISTERED / U.S.PAT OFF. / Presented / with the compliments / and best wishes of / Reid, Murdock & Co. / Manufacturers and Distributors / of / MONARCH FINER FOODS on back: MONARCH / COFFEE / "OUR HIGHEST QUALITY' / TRADE MARK REGISTERED / U.S.PAT OFF. / Good pilots / deserve good coffee. / Keeping these bottles / filled with / MONARCH COFFEE / will add pleasure to / every flight on lid: THERMOS on bottom: THE AMERICAN THERMOS BOTTLE CO. / MADE IN U.S. OF AMERICA / NORWICH. CONN. / THERMOS / REG. US.S. PAT. OFF. / VACUUM BOTTLE

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