Plymouth Satellite Custom Nameplate, 1968-1969

Summary

Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.

Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.

Artifact

Nameplate

Date Made

1968-1969

Creators

Chrysler Corporation. Plymouth Division 

Creator Notes

Made for the Plymouth Division of Chrysler Corporation.

Driving America
 On Exhibit

at Henry Ford Museum in Driving America

Object ID

2011.239.1

Credit

From the Collections of The Henry Ford.

Material

Metal

Color

Silver (Color)

Dimensions

Height: 1.625 in  (Satellite)

Width: 4.5 in  (Satellite)

Height: 1.625 in  (Custom)

Width: 3.75 in  (Custom)

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