Chevrolet Nova Dashboard Emblem, 1968-1972

Summary

Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.

Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.

Artifact

Nameplate

Date Made

1968-1972

Creators

General Motors Corporation. Chevrolet Motor Division 

Creator Notes

Made for the Chevrolet Motor Division of General Motors Corporation.

Location

Not on exhibit to the public.

Object ID

2011.291.3

Credit

From the Collections of The Henry Ford.

Material

Metal

Technique

Plating (Metal coating)

Color

Silver (Color)
Black (Color)

Dimensions

Height: 1.1875 in

Width: 3.125 in

Inscriptions

Obverse, in script: Nova

Connect 3

Discover curious connections between artifacts.

Learn More