Ford Starliner Nameplate, 1960-1961

Summary

Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.

Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.

Artifact

Nameplate

Date Made

1960-1961

Creators

Ford Motor Company 

Creator Notes

Made for Ford Motor Company.

Driving America
 On Exhibit

at Henry Ford Museum in Driving America

Object ID

2011.316.1

Credit

From the Collections of The Henry Ford.

Material

Metal

Technique

Plating (Metal coating)

Dimensions

Height: 3.5 in

Width: 8.75 in

Thickness: 0.5 in

Inscriptions

Obverse script: Starliner

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