Advertisement for Volkswagen of America, "Think Small," 1962
Add to SetSummary
Germany's Volkswagen appealed to a different type of American consumer -- one who valued thrifty practicality over flashy style. VW's memorable "Think Small" advertising campaign, produced by the Doyle Dane Bernbach agency, heralded the little car's high fuel economy and low operating costs. The ads were simple, honest, and successful -- much like the car itself.
Germany's Volkswagen appealed to a different type of American consumer -- one who valued thrifty practicality over flashy style. VW's memorable "Think Small" advertising campaign, produced by the Doyle Dane Bernbach agency, heralded the little car's high fuel economy and low operating costs. The ads were simple, honest, and successful -- much like the car itself.
Artifact
Advertisement
Date Made
1962
Subject Date
1962
Creators
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
87.14.14.15
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 13.75 in
Width: 10.5 in
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
