A Treasury of World's Fair and New York Attractions, 1964

Summary

For its pavilion at the 1964-65 New York World's Fair, Ford Motor Company brought in Walt Disney to design a "unique and memorable entertainment adventure" that would outshine its competitors. This became the Magic Skyway ride, billed as "an exciting ride in a Company-built convertible through a fantasy of the past and future in 12 minutes."

For its pavilion at the 1964-65 New York World's Fair, Ford Motor Company brought in Walt Disney to design a "unique and memorable entertainment adventure" that would outshine its competitors. This became the Magic Skyway ride, billed as "an exciting ride in a Company-built convertible through a fantasy of the past and future in 12 minutes."

Artifact

Booklet

Date Made

1964

Subject Date

1964-1965

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

72.300.1109.87

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 7 in

Width: 5 in  (closed)

Inscriptions

Text on front: A TREASUREY OF / WORLD'S FAIR / AND NEW YORK ATTRACTIONS / Ride Walk Disney's / MAGIC SKYWAY / at the Ford Motor Company / Wonder Rotunda

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