1927 LaSalle Roadster

Summary

In 1926, Alfred P. Sloan Jr., president of General Motors, sought a lower-priced companion to the Cadillac to fill out General Motors product line. He lured a custom designer named Harley Earl to Detroit for the project and the result was the 1927 LaSalle, the first mass-production car to be consciously "stylized." The stylish and affordable LaSalle marked the demise of individually-designed and prohibitively expensive custom cars.

In 1926, Alfred P. Sloan Jr., president of General Motors, sought a lower-priced companion to the Cadillac to fill out General Motors product line. He lured a custom designer named Harley Earl to Detroit for the project and the result was the 1927 LaSalle, the first mass-production car to be consciously "stylized." The stylish and affordable LaSalle marked the demise of individually-designed and prohibitively expensive custom cars.

Artifact

Automobile

Date Made

1927

Creators

Earl, Harley, 1893-1969 

General Motors Corporation. Cadillac Motor Car Division 

Place of Creation

United States, Michigan, Detroit 

Creator Notes

Designed by Harley Earl and made by the Cadillac Motor Car Division of General Motors Corporation in Detroit, Michigan.

Driving America
 On Exhibit

at Henry Ford Museum in Driving America

Object ID

81.142.1

Credit

From the Collections of The Henry Ford.

Material

Canvas
Cloth
Leather
Metal
Nickel (Metal)
Plate (Material)
Rubber (Material)
Wood (Plant material)

Color

Black (Color)
Blue
Cream (Color)
Tan (Color)
Teal

Dimensions

Height: 68 in

Width: 74 in

Length: 186 in

Wheelbase: 125 in

Inscriptions

Between headlights and on running boards: LaS Plate on PR side behind hood: BODY / by / FISHER Hubs and rear light: LaSalle

Specifications

Make & Model: 1927 LaSalle roadster

Maker: General Motors Corporation, Detroit, Michigan

Engine: V-8, 303 cubic inches

Transmission: 3-speed manual

Height: 68 inches

Wheelbase: 125 inches

Width: 74 inches

Overall length: 185 inches

Weight: 3755 pounds

Horsepower: 75 at 3000 revolutions per minute

Pounds per horsepower: 50.1

Price: $2,525

Average 1927 wage: $1,380 per year

Time you'd work to buy this car: about 1 year, 10 months

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