Product Label, "Heinz's Keystone Ketchup," 1883

Summary

The H.J. Heinz Company pioneered the concept of prepared and packaged foods and brand name identification. Attractive labels, such as this colorful design for "Heinz's Keystone Ketchup," helped catch the attention of potential customers--hopefully encouraging them to purchase Heinz products rather than those of a competitor.

The H.J. Heinz Company pioneered the concept of prepared and packaged foods and brand name identification. Attractive labels, such as this colorful design for "Heinz's Keystone Ketchup," helped catch the attention of potential customers--hopefully encouraging them to purchase Heinz products rather than those of a competitor.

Artifact

Label (Identifying artifact)

Date Made

1883

Subject Date

1883

Collection Title

Label Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.2284

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Color

Blue
Green
Red

Dimensions

Height: 4 in

Width: 9 in

Inscriptions

HEINZ'S / KEYSTONE KETCHUP

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