Streetcar Advertising Poster for Heinz Breakfast Wheat, "A New Treat in Wheat," 1933-1935

Summary

Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Breakfast Wheat, a hot cereal, to passengers riding a streetcar.

Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Breakfast Wheat, a hot cereal, to passengers riding a streetcar.

Artifact

Poster

Date Made

1933-1935

Creators

H.J. Heinz Company 

Creator Notes

Made for H. J. Heinz Company.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.420

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)
Cardboard

Technique

Lithography

Color

Multicolored

Dimensions

Height: 11 in

Width: 21 in

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