Product Label for Keystone Brand Tomato Catsup, F. & J. Heinz, "Strictly Pure," 1876-1888
Add to SetSummary
Henry J. Heinz introduced tomato ketchup as one of his first bottled condiments in the 1870s. To ensure his success among competing ketchup manufacturers, Heinz employed innovative product packaging. Eye-catching labels attracted and informed customers, and clear glass bottles revealed a high-quality, "strictly pure" product. By about 1905, the H.J. Heinz Company had become the largest ketchup producer in the nation.
Henry J. Heinz introduced tomato ketchup as one of his first bottled condiments in the 1870s. To ensure his success among competing ketchup manufacturers, Heinz employed innovative product packaging. Eye-catching labels attracted and informed customers, and clear glass bottles revealed a high-quality, "strictly pure" product. By about 1905, the H.J. Heinz Company had become the largest ketchup producer in the nation.
Artifact
Label (Identifying artifact)
Date Made
1876-1888
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.2152
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 2.125 in
Width: 3.5 in
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