Product Label for Keystone Brand Tomato Catsup, F. & J. Heinz, "Strictly Pure," 1876-1888

Summary

Henry J. Heinz introduced tomato ketchup as one of his first bottled condiments in the 1870s. To ensure success among competing ketchup manufacturers, Heinz employed innovative product packaging. Eye-catching labels attracted and informed customers, and clear glass bottles revealed a high-quality, "strictly pure" product. By about 1905, the H.J. Heinz Company had become the largest ketchup producer in the nation.

Henry J. Heinz introduced tomato ketchup as one of his first bottled condiments in the 1870s. To ensure success among competing ketchup manufacturers, Heinz employed innovative product packaging. Eye-catching labels attracted and informed customers, and clear glass bottles revealed a high-quality, "strictly pure" product. By about 1905, the H.J. Heinz Company had become the largest ketchup producer in the nation.

Artifact

Label (Identifying artifact)

Date Made

1876-1888

Creators

F. & J. Heinz 

Creator Notes

Made for F. & J. Heinz.

Collection Title

Label Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.2152

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 2.125 in

Width: 3.5 in

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