Duesenberg Automobile Emblem, circa 1930
Add to SetSummary
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
Artifact
Radiator emblem
Date Made
circa 1930
Creators
Place of Creation
Creator Notes
Made by the D. L. Auld Company in Columbus, Ohio for the Auburn Automobile Company, Auburn, Indiana.

On Exhibit
at Henry Ford Museum in Driving America
Object ID
86.129.143
Credit
From the Collections of The Henry Ford.
Material
Brass (Alloy)
Enamel (Fused coating)
Technique
Cloisonne
Color
Gold (Color)
Blue
Dimensions
Height: 2 in
Width: 5.25 in
Thickness: 0.04 in
Inscriptions
On front: DUESENBERG / STRAIGHT / 8 Verso: THE D. L. AULD CO. / COLUMBUS, O