Duesenberg Automobile Emblem, circa 1930

Summary

An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.

An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.

Artifact

Radiator emblem

Date Made

circa 1930

Creators

Auburn Automobile Company 

D.L. Auld Company 

Place of Creation

United States, Ohio, Columbus 

Creator Notes

Made by the D. L. Auld Company in Columbus, Ohio for the Auburn Automobile Company, Auburn, Indiana.

Driving America
 On Exhibit

at Henry Ford Museum in Driving America

Object ID

86.129.143

Credit

From the Collections of The Henry Ford.

Material

Brass (Alloy)
Enamel (Fused coating)

Technique

Cloisonne

Color

Gold (Color)
Blue

Dimensions

Height: 2 in

Width: 5.25 in

Thickness: 0.04 in

Inscriptions

On front: DUESENBERG / STRAIGHT / 8 Verso: THE D. L. AULD CO. / COLUMBUS, O

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