Advertising Poster, "Buick Classics," 1990
Add to SetSummary
Buick featured its 1991 Reatta convertible alongside its 1938 Y-Job in this poster. The Y-Job, created by longtime General Motors design head Harley Earl, is considered the first concept car -- built to showcase new design ideas and technologies but not intended for regular production. Buick introduced the Reatta for 1988, but 1991 would be its final model year.
Buick featured its 1991 Reatta convertible alongside its 1938 Y-Job in this poster. The Y-Job, created by longtime General Motors design head Harley Earl, is considered the first concept car -- built to showcase new design ideas and technologies but not intended for regular production. Buick introduced the Reatta for 1988, but 1991 would be its final model year.
Artifact
Poster
Date Made
1990
Creators
Creator Notes
Photography at Warwick Hills Golf and Country Club by David Franklin; designed by Meteor Photo Company.
Collection Title
Location
Not on exhibit to the public.
Object ID
90.319.22
Credit
From the Collections of The Henry Ford. Gift of Judith Smith.
Material
Paper (Fiber product)
Technique
Lithography
Color
Multicolored
Dimensions
Height: 18 in
Width: 24 in
Inscriptions
Text reads: Classics / 1991 Buick Reatta Convertible / 1938 Buick "Y-Job" (first GM concept car) Below image: Photography by David Franklin at Warwick Hills Golf and Country Club, site of the Buick Open Golf Tournament / Designed by Meteor Photo Company