Advertising Poster, "Buick Classics," 1990

Summary

Buick featured its 1991 Reatta convertible alongside its 1938 Y-Job in this poster. The Y-Job, created by longtime General Motors design head Harley Earl, is considered the first concept car -- built to showcase new design ideas and technologies but not intended for regular production. Buick introduced the Reatta for 1988, but 1991 would be its final model year.

Buick featured its 1991 Reatta convertible alongside its 1938 Y-Job in this poster. The Y-Job, created by longtime General Motors design head Harley Earl, is considered the first concept car -- built to showcase new design ideas and technologies but not intended for regular production. Buick introduced the Reatta for 1988, but 1991 would be its final model year.

Artifact

Poster

Date Made

1990

Creators

Franklin, David 

Meteor Photo Company 

Creator Notes

Photography at Warwick Hills Golf and Country Club by David Franklin; designed by Meteor Photo Company.

Collection Title

Poster Collection 

Location

Not on exhibit to the public.

Object ID

90.319.22

Credit

From the Collections of The Henry Ford. Gift of Judith Smith.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 18 in

Width: 24 in

Inscriptions

Text reads: Classics / 1991 Buick Reatta Convertible / 1938 Buick "Y-Job" (first GM concept car) Below image: Photography by David Franklin at Warwick Hills Golf and Country Club, site of the Buick Open Golf Tournament / Designed by Meteor Photo Company

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