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1963 Buick Riviera Coupe: Ferrari Plus Rolls-Royce Equals Riviera

December 21, 2020 Archive Insight
Baby blue car

THF90312

The secret to this car’s striking look is a blend of English elegance and Italian aggressiveness. Late-1950s Rolls-Royces inspired the Riviera’s creased fenders and crisp roofline. But the Riviera leans forward, like a cat poised to pounce—or a Ferrari poised to win races. The tension between these approaches makes the Riviera one of the most memorable designs of the 1960s.

Silver limousine with long hood parked crossways on driveway with grass, trees, buildings in the vicinity
General Motors styling chief Bill Mitchell looked at Rolls-Royces, like this 1960 Silver Cloud II, for inspiration. They were modern without being trendy. THF84938

White car parked in front of landscape with a row of thin trees
Many elements of this Ferrari 250 GT Pininfarina coupe slant forward to create an aggressive look. Can you see similarities between it and the Riviera? THF84932

Partial view of car console and front seats taken from backseat
Buick compared the car’s interior styling to that of an airplane, claiming the driver “probably feels more like a pilot” in the Riviera’s bucket seats. THF84935


T
his post was adapted from an exhibit label in Henry Ford Museum of American Innovation.

design, luxury cars, cars

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