Cheerios Breakfast Cereal Featuring Free Die-Cast Racing Car, 2001

Summary

Stock car racing was the fastest-growing sport in the United States in the 1990s. NASCAR's success was reflected in this cereal box. Team sponsors long consisted mostly of companies associated with the automobile industry, or food and beverage makers whose products were sold at race tracks. By 2001, even breakfast cereals found potential customers in NASCAR's growing fan base.

Stock car racing was the fastest-growing sport in the United States in the 1990s. NASCAR's success was reflected in this cereal box. Team sponsors long consisted mostly of companies associated with the automobile industry, or food and beverage makers whose products were sold at race tracks. By 2001, even breakfast cereals found potential customers in NASCAR's growing fan base.

Artifact

Packaging

Date Made

2001

Location

Not on exhibit to the public.

Object ID

2001.88.2

Credit

From the Collections of The Henry Ford. Gift of Dorothy Cederquist.

Material

Cardboard

Color

Yellow (Color)

Dimensions

Height: 12 in

Length: 8.25 in

Width: 2.75 in

Inscriptions

front of box: Free Die-Cast Car Dodge Countdown to Daytona See Back for Details / Collect All 5 Historic Team Dodge Die-Cast Cars General Mills Cheerios Toasted Whole Grain Oat Cereal

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