Recipe Booklet, "The Charm of Jell-O," 1926

Summary

In 1899, Orator F. Woodward acquired the rights to Jell-O from Pearle Wait, who had invented Jell-O when he added fruit flavoring and sugar to powdered gelatin in 1897. While Wait was unable to market his product, Woodward used recipe booklets to gather interest. The booklets proved to be an invaluable marketing strategy, providing homemakers with creative uses for the ready-made product.

In 1899, Orator F. Woodward acquired the rights to Jell-O from Pearle Wait, who had invented Jell-O when he added fruit flavoring and sugar to powdered gelatin in 1897. While Wait was unable to market his product, Woodward used recipe booklets to gather interest. The booklets proved to be an invaluable marketing strategy, providing homemakers with creative uses for the ready-made product.

Artifact

Booklet

Date Made

1926

Creators

Jell-O Company 

Place of Creation

United States, New York, Le Roy 

Creator Notes

Printed for the JELL-O Company, Le Roy, New York.

Location

Not on exhibit to the public.

Object ID

2010.2.115

Credit

From the Collections of The Henry Ford. Gift of Susan Wineberg.

Material

Paper (Fiber product)

Technique

Bookbinding (Process)
Printing (Process)

Color

Multicolored

Dimensions

Height: 8.125 in

Width: 5.5 in

Inscriptions

written on inside cover are some minor notes from the owner.

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