Saturn Advertisement, 1991, "When You Design a Car for Families"

Summary

Saturn Corporation, a division of General Motors from 1985 to 2010, built its brand on being different from other American carmakers. Its operations were in Spring Hill, Tennessee -- far from Detroit in distance and philosophy. This 1991 ad paints the Saturn as a car designed with passenger safety foremost in engineers' minds. Special latches and seat belts keep children secure.

Saturn Corporation, a division of General Motors from 1985 to 2010, built its brand on being different from other American carmakers. Its operations were in Spring Hill, Tennessee -- far from Detroit in distance and philosophy. This 1991 ad paints the Saturn as a car designed with passenger safety foremost in engineers' minds. Special latches and seat belts keep children secure.

Artifact

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Date Made

1991

Subject Date

1991

Location

Not on exhibit to the public.

Object ID

2011.34.9

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Photomechanical processes

Color

Multicolored

Dimensions

Height: 10 in

Width: 13.25 in  (Two pages 6.625" each, side by side total 13.25")

Inscriptions

upper left, left side page: Of all the new things going into our cars, / the most important are just going into them / now. Passengers. But Saturn's team of passenger safety / engineers has been thinking about them for / years. And one member, Michele Smith, has / (right side page) been focusing primarily on those passengers / who sit in the rear seat. / to right of image: "When you design a car for families, rear seat safety can't take a back seat to anything." She tested child seats and found that / their safety depended largely on how securely / the seat belt latch clinched. So /her team designed a latch that / doesn't slip./ ... bottom of page: SATURN / A DIFFERENT KIND OF COMPANY. A DIFFERENT KIND OF CAR

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