1966 Toyota Corona Catalog, "All Systems are Go!"
Add to SetSummary
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact
Trade catalog
Date Made
1966
Subject Date
1966
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
92.150.9661
Credit
From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Black-and-white (Colors)
Red
Dimensions
Height: 6.313 in
Width: 9.125 in
Inscriptions
Text on front: ALL / SYSTEMS / ARE / GO / in the all New 1966 / TOYOTA CORONA
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