La-Z-Boy Advertising Poster for Naugahyde, 1955

Summary

La-Z-Boy, the reclining chair company founded in the late 1920s by Edwin Shoemaker and Edward Knabusch, continued to innovate during the 1950s. In addition to its own innovations, La-Z-Boy incorporated those developed by others. This advertisement announced recliners upholstered in Naugahyde, a coated fabric created by the U.S. Rubber Company. Naugahyde was the quintessential home decor material of the 1950s and 1960s.

La-Z-Boy, the reclining chair company founded in the late 1920s by Edwin Shoemaker and Edward Knabusch, continued to innovate during the 1950s. In addition to its own innovations, La-Z-Boy incorporated those developed by others. This advertisement announced recliners upholstered in Naugahyde, a coated fabric created by the U.S. Rubber Company. Naugahyde was the quintessential home decor material of the 1950s and 1960s.

Artifact

Poster

Subject Date

03 May 1955

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2015.78.1.45

Credit

From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.

Material

Fome-Cor (TM)
Paper (Fiber product)

Technique

Mounting
Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 25.75 in

Width: 17 in

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