Product Label for Bottled Tomato Catsup by Heinz, Noble & Company, circa 1873

Summary

Henry J. Heinz introduced tomato ketchup as one of his first bottled condiments in the 1870s. To ensure success among competing ketchup manufacturers, Heinz employed innovative product packaging. Eye-catching labels attracted customers, and clear glass bottles revealed a high-quality product. By about 1905, the H.J. Heinz Company had become the largest ketchup producer in the nation.

Henry J. Heinz introduced tomato ketchup as one of his first bottled condiments in the 1870s. To ensure success among competing ketchup manufacturers, Heinz employed innovative product packaging. Eye-catching labels attracted customers, and clear glass bottles revealed a high-quality product. By about 1905, the H.J. Heinz Company had become the largest ketchup producer in the nation.

Artifact

Label (Identifying artifact)

Date Made

circa 1873

Creators

Heinz, Noble & Company 

Creator Notes

Made for Heinz, Noble & Co.

Collection Title

Label Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.2154

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 1.875 in

Width: 3.5 in

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