F. & J. Heinz Wagon with Celery Sauce Advertising Display, 1879

Summary

Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of packaged foods. He was a prolific promoter whose schemes were innovative and often flamboyant. During parades and other promotional events, Heinz paired handsome teams of company draft horses with festooned delivery wagons. These moving billboards charmed crowds as they advertised Heinz products.

Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of packaged foods. He was a prolific promoter whose schemes were innovative and often flamboyant. During parades and other promotional events, Heinz paired handsome teams of company draft horses with festooned delivery wagons. These moving billboards charmed crowds as they advertised Heinz products.

Artifact

Photographic print

Subject Date

circa 1879

Creators

F. & J. Heinz 

Creator Notes

Photographed for F. & J. Heinz.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.2188

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)
Cardboard

Technique

Albumen process
Mounting

Color

Black-and-white (Colors)

Dimensions

Height: 5.5 in

Width: 8.25 in

Connect 3

Discover curious connections between artifacts.

Learn More