Recipe Booklet, "Jell-O Ice Cream Powder: Doesn't That Look Good?," circa 1910

Summary

In 1899, Orator F. Woodward acquired the rights to Jell-O from Pearle Wait, who had invented Jell-O when he added fruit flavoring and sugar to powdered gelatin in 1897. Woodward used recipe booklets to gather interest, which proved to be an invaluable marketing strategy. Additional Jell-O products included Jell-O Ice Cream Powder, in which homemakers could add milk and freeze it for a frozen treat.

In 1899, Orator F. Woodward acquired the rights to Jell-O from Pearle Wait, who had invented Jell-O when he added fruit flavoring and sugar to powdered gelatin in 1897. Woodward used recipe booklets to gather interest, which proved to be an invaluable marketing strategy. Additional Jell-O products included Jell-O Ice Cream Powder, in which homemakers could add milk and freeze it for a frozen treat.

Artifact

Booklet

Date Made

circa 1910

Collection Title

Recipe Booklet Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

84.13.3.24

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Bookbinding (Process)
Printing (Process)

Color

Gold (Color)
Multicolored
Navy blue

Dimensions

Height: 5.75 in

Width: 4 in

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