Larkin Company Trade Catalog, "Product and Premium List," January 1908 (58th Edition)
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John D. Larkin established a soap manufacturing company in 1875. He hired his brother-in-law Elbert Hubbard as a salesman. Hubbard developed "The Larkin Idea," a plan which sold directly to consumers through mail-order catalogs and offered incentivizing giveaways. It was a success. By the early 1900s, Larkin's catalogs contained pages of products and even more pages of premiums from which customers could choose.
John D. Larkin established a soap manufacturing company in 1875. He hired his brother-in-law Elbert Hubbard as a salesman. Hubbard developed "The Larkin Idea," a plan which sold directly to consumers through mail-order catalogs and offered incentivizing giveaways. It was a success. By the early 1900s, Larkin's catalogs contained pages of products and even more pages of premiums from which customers could choose.
Artifact
Trade catalog
Date Made
1907-1908
Subject Date
January 1908
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2019.0.3.85
Material
Ink
Paper (Fiber product)
Technique
Bookbinding (Process)
Printing (Process)
Color
Black-and-white (Colors)
Navy blue
Dimensions
Height: 10.75 in
Width: 8.25 in
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